
I was wasting time cruising the internet last week when I stumbled across a new (to me at least) website dedicated to user driven wine reviews.
Cork'd is a free service that you use to catalog, rate and review the wines you own/drink. There is functionality to list 'buddies' to see what they are drinking & reviewing as well as allowing you to keep track of the wines you might like to buy in the future.

On the surface this all seems like a great idea, the site is certainly pretty well put together, it looks pretty slick, and while there are a few bugs the interface is smooth and easy to use. Users can, as advertised, capture the details about wines they have drunk, wines they want or wines they have at home pretty simply. On this level I think the creators can say that they have met their objectives. For me, there are a couple of small things that I'd like to see in the Cork'd world:
- The ability to breakdown my review by Look, Bouquet & Taste
- To be able to link out to external sites, I'd like to use Cork'd to link to my more detailed review at OBWT

On the downside I would suggest that Cork'ds' (shit thats awkward grammer) attempt on the Social Bookmarking/Blogging/RSS phenomenon may be a bit off target and on this site it feels forced and a bit over the top. FOR ME I look to a group of established sources for information, personally I'm interested in what a couple of 'Big Names' might say as well as a couple of bloggers that I have read over time; I'm not sure that I want to engage with a 'drinking buddy' with whom I dont necessarily drink. The more I think about it, the more I think its the terminology of 'drinking buddy' that leaves me cold. Unfortunately Cork'd comes off as 'MySpace for wine' and this is probably the root of my unease as I cant stand MySpace, however it might be great for the folk at
Cork'd if they can cash in and convince Mr Murdoch to buy them for an obscene amount of money.
The biggest issue that I have though is more a personal one than any issue with
Corkd. I love making my wine notes, handwritten in BOOKS, I love the act of sitting down and writing my notes, I love looking back over those books and seeing my notes from past sessions. For me it is the physical act of writing and reading my own writing that leads me to prefer a traditional bound wine journal. What I write on my blog is part review, part opinion and part humour but the difference being its written for an audience (as opposed to just for me) and the blog is a great tool for this sort of writing.
Cork'd straddles the two schools of writing, writing for ones self and writing for an audience and perhaps this will appeal to some.
All said and done, the team at
Cork'd have done a really good job implementing a system to enable 'Joe Anybody' to catalog and review wine. Its simple and easy and will build to a strong resouce over time. If you have a passing interest in keeping notes on your wine collection and your tastings and you want to share them around but without the overhead of maintaining a stupid Wine Blog (what sort of tool wants to do that) then I would really suggest that you have a good look at
Cork'd.
I'm going to trial the service for a bit longer and see if my opinions change. If you use
Cork'd, add me as a Drinking Buddy and I will reciprocate as I'd really like to try out the 'Social' elements of the service....perhaps this is the missing link that will switch me on to
Corkd! Look for Threepwood.
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